Pricing Your Home

Proper pricing is imperative when selling Real estate. That being said, home values are always changing with varying market conditions. What we know is that an overpriced property will never sell. And if it’s underpriced, then you potentially leave some money at the table. IVAN Realty Pro is on a mission to give our clients A First Class Real Estate Experience™. What that means when pricing a home is that we take a comprehensive look at multiple factors when suggesting a listing or sale price.

Pricing your home is both an art and a science. Achieving the optimal price is the result of both objective research into Comparable Properties, Years of Listing Experience and the Status of the Current Market.

The right price should:

Attract Multiple Buyers and Offers

Allow You to Earn the Most Money Possible

Help You Sell as Quickly as Possible

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The simple fact is, price is the number one factor that most homebuyers use to determine which homes they want to view. And it's important to remember that, although the price is set by you, the value of the home is determined by the amount of offers submitted and the offering price. Overpricing, which could lead to the house sitting on the market for a long period of time causing buyers to think that there is something potentially wrong with the house, is a common mistake that can cost you in the end.

The Importance of Proper Pricing

Faster Sale and Less Inconvenience

Exposure to More Buyers

Increases Realtors Response

Generates More Buzz/ Calls

Attracts Higher Offers

Means More Money to Seller

Avoids being "Shopworn"

What really matters is how your home stacks up against the others currently offered for sale and recently sold in your neighborhood. Buyers will be comparing.

Common Reasons for Overpricing

Over-Improvement

Need

Purchasing in Higher-Priced Area

Original Purchase Price Too High

Lack of Factual Data

Bargaining Room

Move Isn't Necessary

Assessed Value

Emotional Attachment

Opinion of Family and Neighbors

Dangers of Overpricing

Most of the activity on your home will occur in the first few weeks. Pricing a home properly and then creating immediate urgency in the minds of agents and buyers is critical.

Buyers who have seen most available homes in their price range are waiting for the "right house" to come on the market. That's why if a house is priced right, it will sell quickly. The buyers are there waiting for it.

Don't start with a high price and the assumption that you can reduce it later. By the time you decide to lower the price, it may be too late, as interest will have alreadywaned.

A major cause for concern is appraisal problems; overpricing can lead to loan rejections and lost time.

Even if your home is nicer than other homes in the same area, your house won't be picked for viewing if you set the price too high.

Buyers and agents become aware of the long exposure period and often are hesitant to make an offer because they fear something is wrong with the property.

Attracting the wrong buyers.

Fewer potentially qualified buyers will respond.

You might help sell similar homes that are priced low.

You could lose money as a result of making extra mortgage payments while incurring taxes, insurance and unplanned maintenance costs.

The Role of a Real Estate Agent in Pricing

Provide you with a comparative market analysis (CMA), a comparison of the prices of recently sold homes that are similar in terms of location, style, and amenities. A CMA is performed by comparing previously sold homes in the area, and currently active homes to know your competition.

There is no "exact price" for real estate. We don't tell you what we think your home is "worth". The market determines value…together we determine the price.

Determine the price based on the factors you control: Marketing Time, Financing Alternatives Provided, Condition of the Home, Exposure Methods.

Keep in touch with Market Trends and keep up to date with Market Activity of comparable homes.

Help to determine Offering Incentives.

An agent has NO control over the market, only the marketing plan. Never select an agent based on price.

Would you like to know your home's estimated value? Just fill out and submit the form below, and we'll analyze the comparables, local trends and other local market data to provide you with an up-to-date and accurate estimate of the worth of your home or condo.

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Proper pricing is imperative when selling Real Estate.

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What Clients Are Saying

TESTIMONIALS

The Costello’s

Aliso Viejo Home Owners

“We sold our house with Ivan Larco’s help and could not be more pleased he helped us save thousands of dollars. He has a very professional approach to every aspect of the sale, including comparison reviews, listening to what the owner wants, suggesting helpful fixes and arrangements of each room to make it more inviting, expert photography and website, and finally, making the final negotiations of the sale a very painless closing process. We have already told our friends how happy we are with working with Ivan and will recommend him to anyone looking to sell their property.”

Ruth & Brian R.

Dana Point Home Owners

“Ivan Larco was great in every way. He is responsive to our many questions. He is at all times professional and gets thing done...We highly recommend him. Have you ever tried to do a FISBO?  We tried to work one with our former tenant.  After sixty days of stress and aggravation, we found Ivan to corrected our previous mistakes. Our property was a fixer, but Ivan took charge, and got it sold.”

Courtney F.

San Clemente Home Owner

“What I liked most about having Ivan Larco represent me in the purchase of my home was that he looked out for my best interest. Ivan was relentless and laser focused on my criteria and goals. Ivan firmly negotiated every aspect of my purchase all the way up to the repairs negotiation and ensured that my new home would be in top shape prior to my move in.”

Sherry M.

Northwood Irvine Home Owner

“I’ve been so deeply impressed by Ivan Larco’s rich knowledge and experience in the field of real estate. He offered me great service on my real estate needs with efficient and successful result. He is the right person you can trust in real estate service.”

Jennifer R.

Aliso Viejo Home Owner

“Ivan Larco is on point! He is thorough, punctual, and has excellent follow-up. Ivan asked all the right questions in the beginning to determine our likes and dislikes. He never slacked and we truly felt like his top priority from beginning till end. He negotiated for us an outstanding deal and was a pleasure to work with along the way. I would highly recommend Ivan to anyone looking for a home.”

Max & Tristen M.

Aliso Viejo Home Owners

“My family and I were very blessed by having Ivan Larco and his team find a way to get us out of our condo and into a home. When the seller, of the home we wanted, said he was taking it off the market, we were so disappointed. However, Ivan contacted the seller’s agent and got us an even better deal that included the seller paying for our closing costs. That was amazing! In addition, Ivan was also able to secure a lease for our condo with a deposit check, so that we could close our escrow in as quick as 30 days! Thanks Ivan, for all of your hard work!”